In Alberta alone:
180,000 restaurant takeout orders every night.
720,000 single-use containers per night.
That's not even counting grocers or fast-food containers!
Earthware’s team is dedicated to the community we live in, the planet we live on… and yummy food. That’s why we are offering people the opportunity to affect real change by using a return-for-reuse zero waste takeout container program.
Earthware is a social enterprise that directly impacts several of the United Nations Sustainable Development Goals.
This is why we do what we do!
No matter how hard we try to separate materials and do the right thing, most single-use containers are going into the landfills.
Restaurants, hotels and grocery stores are embracing the opportunity to reduce the over 450 million takeout containers, plastic and compostables, that will end up on our streets and in the landfill across Alberta this year. Our reusable container solution is the best option for reducing waste and is far superior, both environmentally and economically, to recycling and composting.
Our Goal
Stop 1,000,000 single-use containers from going into our landfills by 2025.
Our Mission
To lead the reusable container revolution.
Our Vision
Offer superior solutions that eliminate the need to consume millions of single-use containers.
Our Values FIRST
- FUN – To be frank with you... I’d have to change my name.
- INTEGRITY – We do what we say we are going to do.
- RESPECT – Appreciating diversity drives us to better decisions and fuller lives.
- SUPPORT – We lift our community up.
- TRUST – Our operations inspire absolute confidence the cleanliness of our products.
Our Partners and Supporters
Meet the Founder!
John MacInnes created Earthware, ignited by love and hate.
His inspiration was from an appreciation of good food, the love of his city and for his family. He wants to leave the earth a better place to live for them. He also hated how the takeout container manufacturers’ recycling and composting misinformation is creating confusion for food lovers like him.
John is not new to finding ways to reduce waste. His previous company, Print Audit, greatly reduced ink and paper waste, saving forests of trees. Now on to the next task of keeping single-use containers out of our landfills.
“It’s frustrating to see restaurant owners wanting to do the right thing using so-called environmentally friendly containers. They are paying a premium for containers that don’t break down in our waste & recycling systems and mostly end up in landfills or as garbage on our streets.
We are offering a solution to eliminate harmful single-use containers (SUC) and we encourage Calgarians to reward restaurants who are doing their part offering this solution, by choosing them for their next takeout order.”
Meet Our Team
John MacInnes
A serial entrepreneur credited with creating multiple successful businesses in Calgary over the past 20 years. From printers to credit cards and now onto reusable takeout containers. He’s been known to do phone interviews not wearing pants…for some reason.
Founder
James Hills
A sales professional with over 30 years experience, 18 of which working with John on his last 3 companies, Print Audit, Payroll Rewards, and now Earthware. In a recent interview, he was quoted as saying “I wish I knew how to quit you!”
Vice President of Sales
Petrina Driscoll
Applying her knowledge of marketing and comms tricks she’s learned over the last 25 years. She loves to travel the world sampling different cultures and cuisines. She has a passion for B2People campaigns and at one point, managed Ronald McDonald. It seems quite similar to working with the EW crew.
Marketing Director
Charlotte Marshall
16 years into an adventure-filled career (including eight years in the French Mediterranean), Charlotte welcomes the fun
organizational
challenges of running daily operations. You’re guaranteed to get a laugh out of her, even from John’s puns.
OPERATIONS MANAGER
Vere Adamson
A customer focused professional for over 25 years. Vere ensures the needs of customers are being met and exceeded. His easy going vibe and big smile are contagious.